Technology is a wonderful thing, in the right hands.
Palmaz Vineyards is one of the most innovative winemakers on the planet, merging the latest technologies with their commitment to perfection to deliver vintages for the most discerning of patrons. When it came to recreating their brand online, they wanted to leverage the latest web technologies for enhanced visitor engagement, and partnered with the 543 Group to deliver that experience for their audiences.
As you can see from the images below, and by visiting www.palmazvineyards.com, there are numerous innovations that set this site apart, not to mention the beautiful imagery, extensive wine details and tasting notes. They exemplify the type of creativity and attention to the technical details we deliver with every online user experience we help create.
Some of what contributed to the making of 'Palmaz Digital' includes the following:
A customized shopping experience, seamlessly integrating a ColdFusion application into a non-ColdFusion site, using cross-domain scripting and iframes to completely re-skin an e-commerce and wine allocation management system that did not provide a public API.
The site also leveraged a customized Bootstrap framework to deliver site responsiveness for all size viewports, full-screen slide shows, data-driven wine data, and autoplay videos leveraging a modified iPlayer to enable autoplay even on mobile devices that normally disable such functionality.
The result - a very sophisticated site encased in an elegant user experience, to enhance the reputation of an already stellar brand. Its online experience now matches the quality of its products.