Virtually every aspect of marketing starts in a digital form now, so keeping everything structured so it can be more easily integrated, customized, re-purposed, and tracked is essential to the running of an efficient and effective marketing operation.
If there is one question we are asked more than any other, this is it. Fortunately, we have the answer.
If you do not know where you are headed and how you plan to get there, it is likely you will end up somewhere else.
One way to look at the relationship between Marketing and Sales and what needs to happen to connect the two.
This example from Michael's shows a good approach to use when email subscribers select to opt out.
A rather universal truth these days is that, no matter the industry or area of the marketplaces that exist, everyone sells but nobody wants to be sold. It's getting to real needs in real situations that meet actual client requirements that gets people to listen.
The only constant is change, and that has never been more true in the marketing world, especially online. Keeping up with the Jones's, which in our world is Google, takes focus, energy, and often resources you may not have internally. There are so many details to get right.
Learn how B2B, B2C, and nonprofit organizations can set up their lifecycle marketing roadmap for external as well as internal use.
Is your website fully optimized to the ways people search today? These insights provide some of the newer ways people are searching effectively, not to mention all the natural language queries happening through mobile platforms.
Interesting Article for all those we know that seem like they maybe need more 'structure' than they really do.
"It will be hard work, sometimes back-breaking work, and you may feel that the work is beneath you. But the reality is that nothing is beneath you, because you don’t know anything—yet."
To get to the heart of your brand and why it should matter to your customers and prospects, you need to not only crystallize what you do and how you do it, but understand and be able to communicate why you do it.
What Steve Jobs said about satisfaction in life, and work, also goes for working to be satisfied with your company's marketing and advertising.
Being a 'pure' account person should be about doing the right thing, always.
We work to make sites as 'future proof' as possible based on our code structure, but it is not usually viable to plan for a site to work perfectly in every version of every browser available.
Watch your 'phraseology' - in a market fraught with buzzwords and jargon many do not understand let alone leverage properly, this advice continues to be true.
"There are three things which are real: God, Human Folly, and Laughter. The first two are beyond our comprehension, so we must do what we can with the third."
Social media marketing is only one of the many marketing touch points that affect a customer's or prospect's relationship with a brand.
A bit of real planning, and a few rules, can reap amazing benefits.
Leadership brands implement six core strategies.