As this critical part of the process will likely impact the overall success of DAM within you organization for some time to come, it is important to look at each of three key parts of the DAM vendor selection process – initial vendor review, designated vendor evaluation, and selected vendor contract negotiation. There are good lessons to consider from those who have been through this before.
It may not be necessary to visualize in detail every possible component of the future state of DAM within your organization, but the more comprehensive you can be the better outcomes your organization will experience. Here are a number of the important areas to include.
In order to know where you are going with your DAM initiative, you still need to know where you are. Never underestimate the value of a thorough analysis of the current state of your organization.
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Many think step 1 is vendor selection - shopping around for the right set of features from a vendor that has been around a while. WRONG.
#digitalassetmanagement #digitalasset #DAMselection #DAMstrategy #DAMbestpractice #DAMadvice
Virtually every aspect of marketing starts in a digital form now, so keeping everything structured so it can be more easily integrated, customized, re-purposed, and tracked is essential to the running of an efficient and effective marketing operation.
If there is one question we are asked more than any other, this is it. Fortunately, we have the answer.
This example from Michael's shows a good approach to use when email subscribers select to opt out.
A rather universal truth these days is that, no matter the industry or area of the marketplaces that exist, everyone sells but nobody wants to be sold. It's getting to real needs in real situations that meet actual client requirements that gets people to listen.
A great number of website are in need of redesign and redeployment these days, to be compliant with the latest Google search algorithms and industry best practices to ensure that they obtain maximum visibility to search. This is still key to prospects locating all of the content you want them to find about what you offer and why it is superior to the competition. Learn about the approaches we take when redesigning a site.
Learn how B2B, B2C, and nonprofit organizations can set up their lifecycle marketing roadmap for external as well as internal use.
It's nice to know that what we say about how we approach work is much more established as a philosophy than we thought.
We continue to help many clients improve their websites to be optimized to all the latest Google algorithms, and welcome the opportunity to speak with you on the topic as well. This article from Website magazine's blog offers many good tips as well.
Is your website fully optimized to the ways people search today? These insights provide some of the newer ways people are searching effectively, not to mention all the natural language queries happening through mobile platforms.
Part of what we are all about is striving to always deliver ROI for our clients. We offer a full suite of solutions to help clients achieve three objectives: Brand Clarity, Brand Integration, and Brand Action. The goal? Unified ROI.
Many companies are experiencing different search results than they are used to due to Google's newer algorithms. They are driving all companies to better deliver high quality content.
Proper scope management is key to to an efficiently run and more effectively executed project. Learn about the approach we take.
Key is designing and building your site to meet the needs of your audiences, whoever they may be.
If you do not have time to do the job right the first time, how will you ever have time to do it over?
You can alter and enhance almost any photo if you have enough time.
We work to make sites as 'future proof' as possible based on our code structure, but it is not usually viable to plan for a site to work perfectly in every version of every browser available.