The power of outdoor advertising is well known, but nothing beats taking advantage of the right location to capture maximum exposure.
This example from Michael's shows a good approach to use when email subscribers select to opt out.
It is often quite challenging to deliver marketing messages about complex products and services. In this recent example, we used the metaphor of puzzle pieces to demonstrate graphically how one of our client's solution offering's works to deliver value for its clients.
Here is a little 'vintage' humor that covers some of the new rules for online etiquette.
Is your website fully optimized to the ways people search today? These insights provide some of the newer ways people are searching effectively, not to mention all the natural language queries happening through mobile platforms.
Part of what we are all about is striving to always deliver ROI for our clients. We offer a full suite of solutions to help clients achieve three objectives: Brand Clarity, Brand Integration, and Brand Action. The goal? Unified ROI.
The headline reads, "If you remember when classic rock was just "rock," it's time for a colonoscopy." It's challenging enough to garner media attention for a necessary medical procedure - this ad did it in an engaging way that hits home with the target audience.
What Steve Jobs said about satisfaction in life, and work, also goes for working to be satisfied with your company's marketing and advertising.
Targeting your best customers with a direct invitation might be the best way to realize maximum ROI.
Every touchpoint matters and leaves an impression - they should be measured every way possible.
When a simple, up close and personal, demonstration of an innovative product and how it works does much of the work for your brand.