Virtually every aspect of marketing starts in a digital form now, so keeping everything structured so it can be more easily integrated, customized, re-purposed, and tracked is essential to the running of an efficient and effective marketing operation.
If you do not know where you are headed and how you plan to get there, it is likely you will end up somewhere else.
One way to look at the relationship between Marketing and Sales and what needs to happen to connect the two.
The power of outdoor advertising is well known, but nothing beats taking advantage of the right location to capture maximum exposure.
A rather universal truth these days is that, no matter the industry or area of the marketplaces that exist, everyone sells but nobody wants to be sold. It's getting to real needs in real situations that meet actual client requirements that gets people to listen.
A great number of website are in need of redesign and redeployment these days, to be compliant with the latest Google search algorithms and industry best practices to ensure that they obtain maximum visibility to search. This is still key to prospects locating all of the content you want them to find about what you offer and why it is superior to the competition. Learn about the approaches we take when redesigning a site.
The only constant is change, and that has never been more true in the marketing world, especially online. Keeping up with the Jones's, which in our world is Google, takes focus, energy, and often resources you may not have internally. There are so many details to get right.
Learn how B2B, B2C, and nonprofit organizations can set up their lifecycle marketing roadmap for external as well as internal use.
We continue to help many clients improve their websites to be optimized to all the latest Google algorithms, and welcome the opportunity to speak with you on the topic as well. This article from Website magazine's blog offers many good tips as well.
Is your website fully optimized to the ways people search today? These insights provide some of the newer ways people are searching effectively, not to mention all the natural language queries happening through mobile platforms.
There are key reasons why so many new businesses fail. You'll notice poor marketing and several other areas where a good partner can help are in the top ten.
Part of what we are all about is striving to always deliver ROI for our clients. We offer a full suite of solutions to help clients achieve three objectives: Brand Clarity, Brand Integration, and Brand Action. The goal? Unified ROI.
What Steve Jobs said about satisfaction in life, and work, also goes for working to be satisfied with your company's marketing and advertising.
Targeting your best customers with a direct invitation might be the best way to realize maximum ROI.
Being a 'pure' account person should be about doing the right thing, always.
Watch your 'phraseology' - in a market fraught with buzzwords and jargon many do not understand let alone leverage properly, this advice continues to be true.
This is a business where almost everything is measurable, and it is time to build better 'mousetraps' to maintain competitive advantage and capture, or re-capture, market share and share of mind.
Show true ROI generated by getting and staying closer to customers and prospects so they beat a path to your brand versus the competitor.
Every touchpoint matters and leaves an impression - they should be measured every way possible.
When a simple, up close and personal, demonstration of an innovative product and how it works does much of the work for your brand.