The Simple Truths About DAM

Embarking on a new DAM initiative for your business can seem like a monumental task, but it does not have to be if you keep these three points in mind before you begin:

  • Digital Asset Management is somewhat of a science, but it is not rocket science.

  • It is a discipline your organization may need, but may not be able to do on your own. It is not your core business; you should not be expected to know everything about it without some assistance.

  • It does not necessarily have to involve a multi-year process of package selection, implementation, and training.

If you start with a solid foundation, it is less daunting. Then again, doing the job right the first time is always the best approach.

If 'going it alone' is not sufficient and help from an outside expert is in your best interests, we welcome the opportunity to provide as much or as little assistance as you desire. We can be involved in the development of your overall strategy or specific components, and we can deliver necessary foundational efforts to foster greater success of your overall DAM initiative.

Below are the services we offer, sample engagements we have completed, and we invite you to download our E-Book, "DAM For the Rest of US" with the form at the bottom of the page..

DAM Services

While remaining technology agnostic, we can drive or support development of specific strategies, or deliver on a number of foundational efforts needed to help ensure the success of your initial implementation or ongoing DAM management.

Strategic Consulting Services

Business Requirements –Including Stakeholder Interviews

Current State Documentation -Repositories/Technologies/Asset Structures/Processes

Future State Recommendations –Assets/Repositories/Technology Requirements/Business Processes/Staffing

High-Level Technology Roadmap Development

Process and Workflow Roadmap Development –Including Accountability/Governance/Content Management

High-Level Implementation Planning

Foundational Support

Use Cases



Metadata Models

Asset Naming and Description Standards

Process Flow Diagrams

Technology Services

User Experience Design & Custom Interfaces / Front-Ends

System Integration Support

Sample DAM Engagements



Engaged to serve as Project Manager and Principal Strategist for implementation of the Bynder DAM solution. Led a core team of seven and a Steering Committee from package selection to launch of the asset bank of 120,000+ initial assets (from 1.5 million identified), and launch of the CPM Workflows Module.


o  Strategy & Foundation Deliverables – Business Requirements, Current State Analysis, Future State Modeling, Standards, Use Cases, Roadmaps and Implementation Plan.

o  Implementation Deliverables – Taxonomy & Metadata Model, Portal Configuration, Assets Migration, Integrations Oversight, Process Flows & Presets, Governance Guidelines and Training.


Engaged initially to develop enterprise-wide DAM strategy. Led a small team to develop a high-level strategy over a 120-day period. Subsequently have delivered on various foundational efforts as part of their implementation.


o  Strategy Deliverables – Business Requirements, Current State Analysis, Future State Modeling, Technology Roadmap, Process and Workflow Roadmap, and Implementation Plan.

o  Foundational Deliverables (to date) – Use Cases, Taxonomy, Metadata Model, Naming and Description Standards, Process Flow Diagrams



Developed an enterprise-wide Business Strategy & Technology Roadmap for Digital Asset management.


o  Stakeholder Interviews Documentation

o  Digital Industry Current State including Internet Marketing, Social Media Marketing, Content Management Systems, and Marketing Operations Management

o  General Mills Current State – in the same four areas above, with Gap Identification

o  Business Strategy – Recommendations for a Global Brand Communications Platform, with Guiding Principles, Key Pillars, and Key Steps

o  Additional Enterprise Opportunities – Areas for further exploration uncovered during the project, including Enterprise Social Media Marketing Strategy Development, Online Product Marketing Plan, and additional Revenue Generation Opportunities.

o  Technology Roadmap

o  Glossary of Terms



Developed Content Management Strategies for all Brand, Web, and Marketing Assets.


o  Content Management Strategy

o  Brand Strategy

o  Custom CMS Development



Engaged initially to develop enterprise-wide E-Commerce Strategy and Implementation Plan. This expanded to include additional related efforts, and was followed by several implementation projects.


o  Audience Segmentation and Personas

o  E-Commerce Strategic, Reach & Engage, Functional, and Creative Briefs

o  Global Website Development Plan – encompassing almost 90 countries

o  Follow-up efforts have included development of a custom Presentation Content Management Platform, and various digital asset globalization efforts.

Please complete the form below to download your copy of our E-Book, "DAM for the Rest of Us." 

This brief, no-nonsense look at best practices for DAM initiatives includes the following:

  • A high-level overview of the Six Key Phases to address in the development of your strategy, with detailed sub-steps everyone should consider.

  • Issues likely to surface as you embark on your DAM initiative.

  • Current Trends that will keep you up at night if your approach is not on target.

  • An understanding of the importance of Content Maturity.

Download Yours Now!

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Please reach and engage us for an assessment of your needs, or to respond to your requirements. Call (317) 579-9670 or email us at