A Single Postcard to the Right Mailing List Can Generate Millions

One of our AOR clients recently needed to stage an auction to reduce its inventory.  A single postcard was developed and mailed to their approximately 4,000 name distribution list.  The response was overwhelming, with over 500 attending the auction that was less than three weeks ​out from the mailing.  Almost every item up for auction sold, and generated several million dollars for our client.  While a straight media announcement might have certainly generated auction interest, targeting their best customers with a direct invitation to attend delivered the highest ROI possible.