Location, Location, Location

The power of outdoor advertising is well known, but nothing beats taking advantage of the right location to capture maximum exposure. This construction trailer is strategically located across the parking lot from the exit to the nearest bank's drive-up tellers, clearly visible from all four lanes as they await completion of their transaction and then drive out. 

Kroger knew what they were doing when they selected this location for their construction trailer - right where everyone exiting the nearby bank's drive-up tellers would see it.