The Golden Circle - Ask Yourself "Why?"

To get to the heart of your brand and why it should matter to your customers and prospects, you need to not only crystallize what you do and how you do it, but understand and be able to communicate why you do it. 

In this talk by author Simon Sinek, you can learn more about how this approach has worked for not only some of the most successful companies you know, but also great leaders in general.  

TED Talk - Simon Sinek - "How Great Leaders Inspire Action"