Posts in Advice
Interview with Ken Christie for DAM News

The latest participant in our series of DAM News Interviews is Digital Asset Management Specialist and President of DAM consulting outfit, The 543 Group, Ken Christie. As a certified partner of DAM solutions provider Bynder, Ken has a long and impressive track record in project management, content strategy, and DAM implementation for a broad range of well-known brands including Staples, Church & Dwight, Kruger Products, and Aprimo. With a broad range of experience spanning numerous roles, Ken offers up some valuable insights, including the importance of coaching, mentorship and training, and how his company’s ethos of adopting a ‘digital first’ approach is essential in “doing DAM right the first time”.

Read More
Digital Asset Management: Lessons from the Field #4: Platform Selection – It’s All in the Details

As this critical part of the process will likely impact the overall success of DAM within you organization for some time to come, it is important to look at each of three key parts of the DAM vendor selection process – initial vendor review, designated vendor evaluation, and selected vendor contract negotiation.  There are good lessons to consider from those who have been through this before.

Read More