The 543 Group finished 2008 with significant triple digit increases in revenue and has experienced similar good fortune thus far in 2009, at a time when so many of our colleagues in the industry did not fare so well or went out of business entirely. We are both gratified and humbled by the progress we have made with our business model.
How did we do it? We can't divulge every competitive advantage here, but suffice to say we sharpened our focus even more on the needs of our clients, and how they can maximize return on investment for their marketing initiatives. Smart marketing executives know they need to constantly look for ways to lower their costs and provide greater ROI, and we developed even better methods to deliver our services and solutions as cost-efficiently as possible, without sacrificing quality. We even implemented a rather compelling outsourcing model that is finding significant traction in these challenging times.
This is a business where almost everything is measurable, and it is time to build better 'mousetraps' to maintain competitive advantage and capture, or re-capture, market share and share of mind. We encourage you to do so for your own organization and invite you to call upon us if you need assistance. We would love to share our ideas with you.