Creating a great promotional video is all about immediate viewer engagement.

For this recently completed project, the challenge was to immediately engage viewers with an introductory video that explains the services and benefits of a multi-billion dollar provider of data analytics platforms and marketing and analytics applications. Work involved everything from concept development through scripting, storyboarding, animation creation, voice-over talent selection and recording and editing, and final compositing of the completed video. The result is a fast-paced overview that quickly gets to the heart of the division's value proposition.