DAM is Not Your Sole Focus, But it Is Ours. How May We Help?

Any organization embarking on a DAM initiative has a unique set of requirements. It may be their first DAM or the next iteration to meet expanding needs. Regardless, it is also almost always implemented as a key component of an overall marketing technology infrastructure that may include other components such as PIM, Web CMS, Customer Data Platform, personalization engines, or a social media monitoring application, to name only a few. One or more of those or other integrations with your DAM may also be happening simultaneously. Regardless, embarking on a new DAM initiative can seem like a monumental task, but it does not have to be.

If you start with a solid consensus regarding your goals and objectives, such as faster time to market, cost reduction or standardization of processes, and have the right fundamentals in place such as taxonomy, standards and formal process flows, a new DAM initiative is less daunting. Then again, doing the job right the first time is always the best approach.

If 'going it alone' is not sufficient and help from an outside expert is in your best interest, we welcome the opportunity to provide as much or as little assistance as desired. We can be involved in the development of your overall strategy or specific components, can deliver necessary foundational or technical components, or provide staffing in the form of a Business Analyst, Project Manager, or other specialist needed to foster greater success of your overall DAM initiative. We can serve as your advocate and representative working in partnership with your established implementation partners, or as liaison between your organization and platform providers.

While historically a full-service digital agency, we now focus exclusively on DAM strategy, implementation, and governance. Please let us know how we can help.