543 Group Bynder Implementation Exceeds Expectations for 4.5B Global CPG manufacturer

The 543 Group has this month successfully completed a DAM engagement with a large global CPG manufacturer that represents over 70 brands sold in more than a hundred countries. The engagement spanned 15 months and included providing project management and strategic consulting for a core team of six, through implementation and launch of the Bynder DAM platform in 6 branded ‘waves’ of end-user launch, media import of close to 40,000 initial assets and derivatives, and numerous areas of organizational readiness for long-term governance of the client’s DAM initiative overall.

Implementation encompassed numerous deliverables including Standards Creation, Use Cases, Taxonomy/Metadata, Permissions Profiles, Portal Configuration, Assets Migration, Governance/Guidelines, Training, Analytics, and various Communications/Socialization efforts.

The engagement also led to the development and launch of an integration between the Bynder DAM and Salsify platforms to help with content syndication across many channels.

ROI for the engagement was considerable, including $200k savings from the sunsetting of asset repositories no longer necessary, an estimated $300k annual savings through asset recycle and reuse, and an additional $150k annually in time saved sourcing/aggregating/creating assets.