The latest participant in our series of DAM News Interviews is Digital Asset Management Specialist and President of DAM consulting outfit, The 543 Group, Ken Christie. As a certified partner of DAM solutions provider Bynder, Ken has a long and impressive track record in project management, content strategy, and DAM implementation for a broad range of well-known brands including Staples, Church & Dwight, Kruger Products, and Aprimo. With a broad range of experience spanning numerous roles, Ken offers up some valuable insights, including the importance of coaching, mentorship and training, and how his company’s ethos of adopting a ‘digital first’ approach is essential in “doing DAM right the first time”.
Read MoreWe specialize in Digital Asset Management, and focus most of our attention on the Bynder platform because of all that it offers through its many modules and its ease of use that aids user adoption. We have a unique approach to how we do this, and you can learn a little bit about it in this short video (created with Bynder Brand Studio, BTW!) -
https://lnkd.in/eCD5UGvi
This blog post was originally published by Bynder and is linked here. It discusses the value of integrating DAM and PXM, with a specific focus on the Bynder-Salsify integration offered by the 543 Group.
https://www.bynder.com/en/blog/enhance-customer-experience-with-dam-and-pxm/
Read MoreWe have been in business since 2006 and have over a decade of DAM experience.
We are one of a select few organizations certified as U.S. Bynder partners.
We specialize exclusively in DAM services, and offer DAM Support in four key areas.
Read MoreThe 543 Group has this month successfully completed a DAM engagement with a large global CPG manufacturer that represents over 70 brands sold in more than a hundred countries. ROI was outstanding, justifying the investment for the organization.
Read MoreThe 543 Group, Inc., a full-service digital marketing agency and digital asset management consultancy, announced today it has it has become a Bynder Certified Partner, one of only four in all of North America to thus far to earn this designation. This underscores their commitment to support of this leading digital asset management platform, and reinforces their promise to help clients ‘do the job right the first time.’
Read MoreA company IS its digital assets. This makes DAM essential.
Read MoreAs this critical part of the process will likely impact the overall success of DAM within you organization for some time to come, it is important to look at each of three key parts of the DAM vendor selection process – initial vendor review, designated vendor evaluation, and selected vendor contract negotiation. There are good lessons to consider from those who have been through this before.
Read MoreIt may not be necessary to visualize in detail every possible component of the future state of DAM within your organization, but the more comprehensive you can be the better outcomes your organization will experience. Here are a number of the important areas to include.
Read MoreIn order to know where you are going with your DAM initiative, you still need to know where you are. Never underestimate the value of a thorough analysis of the current state of your organization.
Read MoreThe 543 Group recently successfully completed a 9-month engagement leading a core team of client staff through strategy, implementation, and launch of the Bynder DAM platform for an international provider of office products sold online and through retail.
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