A company IS its digital assets. This makes DAM essential.
As this critical part of the process will likely impact the overall success of DAM within you organization for some time to come, it is important to look at each of three key parts of the DAM vendor selection process – initial vendor review, designated vendor evaluation, and selected vendor contract negotiation. There are good lessons to consider from those who have been through this before.
It may not be necessary to visualize in detail every possible component of the future state of DAM within your organization, but the more comprehensive you can be the better outcomes your organization will experience. Here are a number of the important areas to include.
In order to know where you are going with your DAM initiative, you still need to know where you are. Never underestimate the value of a thorough analysis of the current state of your organization.
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