Is your website fully optimized to the ways people search today? These insights provide some of the newer ways people are searching effectively, not to mention all the natural language queries happening through mobile platforms.
Key is designing and building your site to meet the needs of your audiences, whoever they may be.
If you do not have time to do the job right the first time, how will you ever have time to do it over?
You can alter and enhance almost any photo if you have enough time.
A plug for a site that provides lots of good resources and information, and a place for any of the disabled and those that care for and about them to come together.