The latest participant in our series of DAM News Interviews is Digital Asset Management Specialist and President of DAM consulting outfit, The 543 Group, Ken Christie. As a certified partner of DAM solutions provider Bynder, Ken has a long and impressive track record in project management, content strategy, and DAM implementation for a broad range of well-known brands including Staples, Church & Dwight, Kruger Products, and Aprimo. With a broad range of experience spanning numerous roles, Ken offers up some valuable insights, including the importance of coaching, mentorship and training, and how his company’s ethos of adopting a ‘digital first’ approach is essential in “doing DAM right the first time”.
Read MoreThere are many benefits for any sizable organization to having a solid Style Guide and UX Best Practices documentation
Read MoreThis example from Michael's shows a good approach to use when email subscribers select to opt out.
Read MoreThe only constant is change, and that has never been more true in the marketing world, especially online. Keeping up with the Jones's, which in our world is Google, takes focus, energy, and often resources you may not have internally. There are so many details to get right.
Read MoreWe continue to help many clients improve their websites to be optimized to all the latest Google algorithms, and welcome the opportunity to speak with you on the topic as well. This article from Website magazine's blog offers many good tips as well.
Read MoreJust like the dawning of the World Wide Web, the Internet of Things (IoT) could change the way we do business forever in so many ways.
Read MoreWhat Steve Jobs said about satisfaction in life, and work, also goes for working to be satisfied with your company's marketing and advertising.
Read MoreKey is designing and building your site to meet the needs of your audiences, whoever they may be.
Read MoreIf you do not have time to do the job right the first time, how will you ever have time to do it over?
Read MoreYou can alter and enhance almost any photo if you have enough time.
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