The latest participant in our series of DAM News Interviews is Digital Asset Management Specialist and President of DAM consulting outfit, The 543 Group, Ken Christie. As a certified partner of DAM solutions provider Bynder, Ken has a long and impressive track record in project management, content strategy, and DAM implementation for a broad range of well-known brands including Staples, Church & Dwight, Kruger Products, and Aprimo. With a broad range of experience spanning numerous roles, Ken offers up some valuable insights, including the importance of coaching, mentorship and training, and how his company’s ethos of adopting a ‘digital first’ approach is essential in “doing DAM right the first time”.
Read MoreWe specialize in Digital Asset Management, and focus most of our attention on the Bynder platform because of all that it offers through its many modules and its ease of use that aids user adoption. We have a unique approach to how we do this, and you can learn a little bit about it in this short video (created with Bynder Brand Studio, BTW!) -
https://lnkd.in/eCD5UGvi
This blog post was originally published by Bynder and is linked here. It discusses the value of integrating DAM and PXM, with a specific focus on the Bynder-Salsify integration offered by the 543 Group.
https://www.bynder.com/en/blog/enhance-customer-experience-with-dam-and-pxm/
Read MoreWe have been in business since 2006 and have over a decade of DAM experience.
We are one of a select few organizations certified as U.S. Bynder partners.
We specialize exclusively in DAM services, and offer DAM Support in four key areas.
Read MoreProperly starting the implementation for your selected DAM platform is key to success. There are many steps involved in this process, with none likely to be more important than creating the taxonomy that will be leveraged to identify, tag, and locate specific assets and groups of assets after they are uploaded.
Read MoreWhile historically a full-service digital agency, we now focus exclusively on DAM strategy, implementation, and governance. Please let us know how we can help.
Read MoreThe 543 Group has this month successfully completed a DAM engagement with a large global CPG manufacturer that represents over 70 brands sold in more than a hundred countries. ROI was outstanding, justifying the investment for the organization.
Read MoreThis new offering enables synchronization of assets and related metadata between the Salsify and Bynder platforms, offering benefits including faster speed to market for syndicated media and streamlining of content publishing processes.
Read MoreThe 543 Group, Inc., a full-service digital marketing agency and digital asset management consultancy, announced today it has it has become a Bynder Certified Partner, one of only four in all of North America to thus far to earn this designation. This underscores their commitment to support of this leading digital asset management platform, and reinforces their promise to help clients ‘do the job right the first time.’
Read MoreThere are many benefits for any sizable organization to having a solid Style Guide and UX Best Practices documentation
Read MoreA company IS its digital assets. This makes DAM essential.
Read MoreAs this critical part of the process will likely impact the overall success of DAM within you organization for some time to come, it is important to look at each of three key parts of the DAM vendor selection process – initial vendor review, designated vendor evaluation, and selected vendor contract negotiation. There are good lessons to consider from those who have been through this before.
Read MoreWe are pleased to announce that 543 Group services supporting corporate Digital Asset Management initiatives have been extended to include specific support for the Bynder platform. We are a certified partner for Bynder, offering services including strategic consulting, integration support, and implementation project management.
Read MoreIt may not be necessary to visualize in detail every possible component of the future state of DAM within your organization, but the more comprehensive you can be the better outcomes your organization will experience. Here are a number of the important areas to include.
Read MoreIn order to know where you are going with your DAM initiative, you still need to know where you are. Never underestimate the value of a thorough analysis of the current state of your organization.
Read MoreMany think step 1 is vendor selection - shopping around for the right set of features from a vendor that has been around a while. WRONG.
#digitalassetmanagement #digitalasset #DAMselection #DAMstrategy #DAMbestpractice #DAMadvice
Read MoreThe 543 Group recently successfully completed a 9-month engagement leading a core team of client staff through strategy, implementation, and launch of the Bynder DAM platform for an international provider of office products sold online and through retail.
Read MoreThere are a number of new trends in design that will affect media of all types as the year unfolds. This article goes into detail on several that you may wish to consider in your plans.
Read MoreVirtually every aspect of marketing starts in a digital form now, so keeping everything structured so it can be more easily integrated, customized, re-purposed, and tracked is essential to the running of an efficient and effective marketing operation.
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