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A Single Postcard to the Right Mailing List Can Generate Millions

Targeting your best customers with a direct invitation might be the best way to realize maximum ROI.

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Strategy, Direct Marketing, Reach & EngageKen ChristieApril 18, 2013Comment
Reactive? Responsive? Both Good.

Key is designing and building your site to meet the needs of your audiences, whoever they may be. 

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Content and Functionality, Methodologies, Tips, User Experience & DesignKen ChristieApril 8, 2013Comment
Doing the Job Right the First Time

If you do not have time to do the job right the first time, how will you ever have time to do it over?

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Content and Functionality, Methodologies, Tips, User Experience & DesignKen ChristieApril 2, 2013Comment
The Fine Art of Photo Retouching

You can alter and enhance almost any photo if you have enough time.

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Content and Functionality, Methodologies, TipsKen ChristieFebruary 25, 2013Comment
What does it mean to be a 'pure account' person?

Being a 'pure' account person should be about doing the right thing, always.

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Advice, StrategyKen ChristieJune 14, 2010Comment
The Devil Is In The Details

We work to make sites as 'future proof' as possible based on our code structure, but it is not usually viable to plan for a site to work perfectly in every version of every browser available. 

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Advice, Methodologies, User Experience & DesignKen ChristieNovember 13, 2009Comment
Buy-ology

Watch your 'phraseology' - in a market fraught with buzzwords and jargon many do not understand let alone leverage properly, this advice continues to be true.

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Advice, Methodologies, StrategyKen ChristieMay 27, 2009Comment
Stimulus Plan - Focus on Greater ROI

This is a business where almost everything is measurable, and it is time to build better 'mousetraps' to maintain competitive advantage and capture, or re-capture, market share and share of mind.

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Methodologies, StrategyKen ChristieMarch 9, 2009Comment
A Chuckle a Day

"There are three things which are real: God, Human Folly, and Laughter. The first two are beyond our comprehension, so we must do what we can with the third."

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AdviceKen ChristieAugust 11, 2008Comment
Disaboom

A plug for a site that provides lots of good resources and information, and a place for any of the disabled and those that care for and about them to come together.

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Content and FunctionalityKen ChristieMarch 31, 2008Comment
Social Media Marketing Lesson #2 - "How To Get Your Web 2.0 Budget Approved"

Show true ROI generated by getting and staying closer to customers and prospects so they beat a path to your brand versus the competitor.

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Social Media, StrategyKen ChristieMarch 30, 2008Comment
Objective and Subjective ROI

Every touchpoint matters and leaves an impression - they should be measured every way possible.

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Reach & Engage, Strategy, User Experience & DesignKen ChristieFebruary 29, 2008Comment
Thank You, Mr. Obvious!

When a simple, up close and personal, demonstration of an innovative product and how it works does much of the work for your brand.

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Branding, Reach & Engage, StrategyKen ChristieFebruary 27, 2008Comment
Social Media Marketing Lesson #1 - It's Only One Component

Social media marketing is only one of the many marketing touch points that affect a customer's or prospect's relationship with a brand.

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Advice, Strategy, Social MediaKen ChristieJanuary 16, 2008Comment
Better Meetings Made Simple

A bit of real planning, and a few rules, can reap amazing benefits.

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AdviceKen ChristieDecember 31, 2007Comment
Leadership Goes Hand In Hand With Brand

Leadership brands implement six core strategies.

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Advice, BrandingKen ChristieDecember 30, 2007Comment
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The 543 Group, Inc.
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