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The 543 Group, Inc.

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A Little Advice for New Graduates

"It will be hard work, sometimes back-breaking work, and you may feel that the work is beneath you. But the reality is that nothing is beneath you, because you don’t know anything—yet."

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AdviceKen ChristieMay 12, 2014Comment
Branding Matters MORE to Fostering Loyalty, Not Less

The presence of the Web and multiple access device platforms, consumer reviews and ratings, and a splintering of customer and prospect attention in general, makes branding all the more important to help differentiate from the competition.

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BrandingKen ChristieFebruary 21, 2014Comment
New Brand Identity Work Completed for Polished Style Bar

Among our recently completed work was creation of the new brand identity for the Polished Style Bar salon in Lone Tree, Colorado. 

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Branding, NewsKen ChristieJanuary 23, 2014Comment
Project Scope Management 101 - It's Attention to the Details

Proper scope management is key to to an efficiently run and more effectively executed project. Learn about the approach we take.

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MethodologiesKen ChristieNovember 27, 2013Comment
Shapeshifting Starting to Become a Reality

Learn about the possibilities of where interactive computing can take us one day.

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TrendsKen ChristieNovember 21, 2013Comment
The Golden Circle - Ask Yourself "Why?"

To get to the heart of your brand and why it should matter to your customers and prospects, you need to not only crystallize what you do and how you do it, but understand and be able to communicate why you do it. 

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Branding, AdviceKen ChristieOctober 22, 2013Comment
The 543 Group Welcomes the Polished Style Bar of Denver

We are pleased to announce our latest client, the Polished Style Bar of the greater Denver marketplace. 

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NewsKen ChristieSeptember 27, 2013Comment
Brand Hierarchies Matter

How the intricate hierarchies of brand families fit together.

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TrendsKen ChristieJuly 28, 2013Comment
Never Settle

What Steve Jobs said about satisfaction in life, and work, also goes for working to be satisfied with your company's marketing and advertising.

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Advice, Reach & Engage, Tips, StrategyKen ChristieJuly 10, 2013Comment
A Single Postcard to the Right Mailing List Can Generate Millions

Targeting your best customers with a direct invitation might be the best way to realize maximum ROI.

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Strategy, Direct Marketing, Reach & EngageKen ChristieApril 18, 2013Comment
Reactive? Responsive? Both Good.

Key is designing and building your site to meet the needs of your audiences, whoever they may be. 

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Content and Functionality, Methodologies, Tips, User Experience & DesignKen ChristieApril 8, 2013Comment
Doing the Job Right the First Time

If you do not have time to do the job right the first time, how will you ever have time to do it over?

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Content and Functionality, Methodologies, Tips, User Experience & DesignKen ChristieApril 2, 2013Comment
The Fine Art of Photo Retouching

You can alter and enhance almost any photo if you have enough time.

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Content and Functionality, Methodologies, TipsKen ChristieFebruary 25, 2013Comment
What does it mean to be a 'pure account' person?

Being a 'pure' account person should be about doing the right thing, always.

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Advice, StrategyKen ChristieJune 14, 2010Comment
The Devil Is In The Details

We work to make sites as 'future proof' as possible based on our code structure, but it is not usually viable to plan for a site to work perfectly in every version of every browser available. 

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Advice, Methodologies, User Experience & DesignKen ChristieNovember 13, 2009Comment
Buy-ology

Watch your 'phraseology' - in a market fraught with buzzwords and jargon many do not understand let alone leverage properly, this advice continues to be true.

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Advice, Methodologies, StrategyKen ChristieMay 27, 2009Comment
Stimulus Plan - Focus on Greater ROI

This is a business where almost everything is measurable, and it is time to build better 'mousetraps' to maintain competitive advantage and capture, or re-capture, market share and share of mind.

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Methodologies, StrategyKen ChristieMarch 9, 2009Comment
A Chuckle a Day

"There are three things which are real: God, Human Folly, and Laughter. The first two are beyond our comprehension, so we must do what we can with the third."

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AdviceKen ChristieAugust 11, 2008Comment
Disaboom

A plug for a site that provides lots of good resources and information, and a place for any of the disabled and those that care for and about them to come together.

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Content and FunctionalityKen ChristieMarch 31, 2008Comment
Social Media Marketing Lesson #2 - "How To Get Your Web 2.0 Budget Approved"

Show true ROI generated by getting and staying closer to customers and prospects so they beat a path to your brand versus the competitor.

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Social Media, StrategyKen ChristieMarch 30, 2008Comment
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The 543 Group, Inc.
Indianapolis
(317) 579-9670 info@543group.com
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info@543group.com